Doha, 23 November 2025 — Ever Fashion Luxury Group proudly announces the addition of Amina Muaddi to its distinguished portfolio of international fashion brands, marking a significant milestone in the Group’s continuous expansion within Qatar’s luxury retail landscape. This announcement aligns with the opening of the brand’s first Middle East boutique, inaugurated yesterday in Doha with Amina Muaddi herself present for the celebration.
A leader in introducing globally influential brands to the region, Ever Fashion Luxury Group reinforces its vision of Qatar’s luxury market with the arrival of Amina Muaddi, a contemporary fashion icon renowned for redefining modern glamour with her sculptural silhouettes and radiant design sensibility.
“Welcoming Amina Muaddi into our portfolio is a proud step forward,” said Feras Al Yasin, Founder & Managing Partner of Ever Fashion Luxury Group. “Bringing her first boutique in the Middle East to Qatar demonstrates our commitment to shaping the country’s fashion scene. Her unmistakable design language and global impact align seamlessly with our mission to bring innovative, world-class brands to Qatar, and this opening reflects our ongoing dedication to enriching the luxury experience for our clientele.”
A New Creative Landmark in Doha
The newly opened boutique transports visitors into Amina Muaddi’s universe of sculptural elegance. Designed as an immersive spatial installation, the space interprets the brand’s defining contrasts, feminine yet powerful, refined yet daring, through architectural precision and sensory detail.
Aluminium structures, carefully orchestrated lighting, and textural interplay come together to create an environment that feels both intimate and striking. More than a store, it stands as a visual expression of Amina Muaddi’s artistic identity, presenting exclusive pieces from the Winter 2025 Collection displayed as objects of art.
“Each installation is an extension of my creative world; a space where fashion, architecture, and emotion meet,” says Amina Muaddi. “Doha’s energy and modernity offered the perfect setting to reimagine our codes and invite women to step inside the spirit of the brand.”
Her presence at the opening underscored Doha’s growing significance as a global fashion destination and highlighted the brand’s commitment to the region.
