Roger Vivier presents the Icons Campaign for Autumn Winter 2024-2025, continuing a House tradition of portraiture celebrating mothers and daughters around the world. Casting the spotlight upon the Dutch American beauty Anna Cleveland and her eminent supermodel mother, Pat Cleveland, a visual portfolio creatively directed by Gherardo Felloni and photographed by Marcin Kempski sets a sleek and graphical scene inspired by the 60s’ Parisian avant-garde.
Expounding upon the Op art inspirations of the VIVIER OP-TICAL collection presented in Paris this February, the campaign is a playful ‘mise-en-abyme’, framing Anna and Pat in retro-inspired square images that recall a golden age of large-format fashion photography. Fusing symmetrical composition and peek-a-boo frames, the cinematic series showcases the icons of the collection in all their dichromatic glory. Odes to Monsieur Vivier’s prolific creativity in the 1960s abound, with radial stripe motifs, retro-tinged floral embroideries, and enlarged accessories playing with scale.
“The 1960s marked a pivotal period for Roger Vivier, when his aesthetic shifted towards a more sleek, graphic, and pioneering design approach. Reimagining the timeless creations of this era has long been my aspiration, and I sensed that the moment was right to reintroduce them in fresh, contemporary renditions this season,” reveals Gherardo Felloni.
Chequered Belle Vivier slingbacks are matched with zebra-printed or graphically bi coloured handbags accessorized with two-tone enamel daisy jewellery. Oversized Viv’ Choc bags in shiny black leather or soft white shearling are spiritedly carried by Anna, whose silhouette, dressed in a crystal-strewn gilet, is elongated in high equestrian buckled boots. Shifting to the evening, the mother and daughter display their dazzling Jewel bags, softly swaying their legs to delicately reveal Belle Vivier Trompette pumps, elevating the formal look to its very edge.
Editor’s Notes:
The Autumn Winter 2024-25 Icons campaign represents the House’s first collaboration with Pat Cleveland, and the evolution of a long-standing partnership with Anna, who first modelled for the House in 2020, and was married in Roger Vivier in 2023. Previous Roger Vivier Icons include the American actress Laura Dern and her daughter Jaya Harper.
About Pat Cleveland Patricia Cleveland is an American fashion model who achieved success in the 1960s and 1970s, becoming one of the first African American models to gain prominence in the fashion industry. Former editor-at-large for Vogue, André Leon Talley, referred to her as «the first black supermodel, the Josephine Baker of the international runways» in his 2003 memoir, A.L.T.: A Memoir. In the span of her steady career, Cleveland posed for numerous renowned photographers such as Irving Penn and Richard Avedon and served as a muse to influential artists, including Andy Warhol and Salvador Dali.
About Anna Cleveland Anna Cleveland is a Dutch American model and daughter of fashion supermodel icon Pat Cleveland. Anna established herself with her distinctive look, characterized by her long nose, sleepy eyes, and high cheekbones and had, by 2014, become a fixture at fashion week. Since then, Cleveland has appeared in prominent publications such as Vogue Italia, Love, Glamour, Elle, and Dazed. Cleveland is also known for her performances: she starred in Jean Paul Gaultier’s Fashion Freak Show at the Folies Bergère and in Maison Roger Vivier’s short film Floodland, directed by Andrea Danese and Danilo Buban
