Ramadan SS26 Exclusive Capsule Collection Launch

On Thursday, 12 February 2026, Ferragamo successfully hosted the in-store event at Place Vendôme to unveil the Ramadan Exclusive Collection, hosted by Afraa Al Noaimi.

The boutique was enhanced with  floral arrangements and catering, creating a warm and welcoming atmosphere. Guests enjoyed a live Qanun performance and personalized sketches by a live artist, adding a unique and engaging touch to the experience. A model presented the collection, allowing guests to view the pieces in a styled setting.

Professional photography and videography captured the event , and curated gifts were presented to guests to enhance brand connection.

The activation successfully strengthened brand engagement and highlighted the Ramadan collection in a refined and experiential setting.