SANTONI ANNOUNCES THE OPENING OF ITS NEW MONOBRAND STORE IN DOHA

Santoni marked its opening within the prestigious Place Vendôme Mall,with an exclusive boutique event celebration on 22 October 2026, with the presence of Mr. Giuseppe Santoni. The event brought together invited guests and valued clients to experience the Maison’s Italian heritage, exceptional craftsmanship and distinctive approach to luxury.

The new boutique showcases the men’s, women’s and accessories collections. The retail space reflects the elegance and craftsmanship that define the brand, offering an atmosphere that is at once intimate and refined.

A live artisan demonstration offered guests an opportunity to experience Santoni’s bespoke customization services firsthand, highlighting the artistry, expertise and attention to detail that define the Maison. The experience was complemented by curated catering and elegant floral arrangements, creating a refined setting in keeping with the brand’s identity.

To amplify the opening’s visibility, the event was supported by an integrated 360-degree in-mall media campaign, featuring prominent exposure across Place Vendôme’s digital screens and MUPIs. Professional photography and videography documented the occasion, capturing key moments and providing content for the brand’s social media platforms and wider marketing communications.

The opening successfully marked Santoni’s presence at Place Vendôme, offering a distinguished brand experience, strengthening relationships with existing and prospective clients, and further reinforcing the Maison’s Italian heritage, craftsmanship and positioning within Qatar’s luxury retail landscape.

The addition of Santoni to Ever Fashion Luxury Group’s portfolio further reflects Ever Fashion Luxury Group’s continued commitment to shaping the future of luxury retail in Qatar. With its distinctive Italian heritage, exceptional craftsmanship and refined approach to footwear and accessories, Santoni brings a unique dimension to the Group’s portfolio, complementing its diverse selection of established global brands.

With this new opening, Santoni continues to strengthen its international presence in a strategic market such as the Middle East, reaffirming its commitment to craftsmanship, innovation and timeless style.